welcome
Background
Welcome to the dedicated website for our amended proposals for the redevelopment of 100 Avenue Road, Camden.
Planning permission was secured in 2016 for the redevelopment of the site with 184 new homes, commercial and community spaces. Whilst the permission has been implemented, with the basement works complete, the further development of the site has stalled for a significant length of time. We have agreed to purchase 100 Avenue Road from Essential Living, to deliver the redevelopment of the site.
We are committed to delivering this long standing project efficiently and at pace. We intend to bring forward the aspirations approved as part of the original consent, including the community facilities and affordable housing, in line with the existing permission. We are however, seeking to amend the existing permission, including bringing the project in line with the latest fire safety requirements in the Building Safety Act 2022 – the amendments will therefore include a second staircase.
We are keen to understand the views of local residents before submitting our amendments to Camden Council, and will reengage with the community in the coming months. If you would like to be kept up to date on the progress of our proposals, please use the below contact details.
Public consultation
You can view our virtual consultation here.
Alongside the virtual consultation, we also held two in-person exhibitions.
To view the boards displayed at our in-person consultations on Tuesday 16 July and Saturday 20 July 2024 please click here.
EIA Screening
For your information, we have recently submitted an Environmental Impact Assessment (EIA) Screening Opinion Request to the London Borough of Camden.
‘Screening’ is a procedure used to determine whether a proposed development is likely to have significant effects on the environment and as such would require an EIA to assess these effects.
For the extant scheme, it was determined that an EIA was not considered to be required. Instead, potential environmental effects were fully assessed through standalone reports that accompanied the planning application.
We consider that the amendments to the scheme do not warrant the need for an EIA and so we are proposing to take the same approach and potential environmental effects will be assessed through updated reports that accompany the Section 73 application.
We will be touch again when we launch our next round of consultation, However, if you would like to arrange a separate meeting with members of the project team to discuss the proposals, please do not hesitate to contact.
Listed sculpture temporary relocation
Regal recently submitted three applications to the London Borough of Camden in respect of the previously approved relocation of the Grade II Listed Hampstead Figure Sculpture for a temporary period, which have now been approved by Council Officers.
The purpose of the applications was to secure the continued temporary re-location of the Hampstead Figure Sculpture until 31/12/2028, in order to align with Regal’s expected timescales for the redevelopment of the Site.
These applications serve an administrative purpose and were discussed with the London Borough of Camden prior to submission. Importantly, there is no change to the current approved location, and the intention is for this to continue, to mitigate any potential damage to the Hampstead Figure Sculpture.
For more information, the applications can be found on Camden’s website here and can be found using the following application numbers:
- 2024/1964/P NMA
- 2024/1970/P S73
- 2024/1953/L LBC
On-site activity
There has recently been some activity on-site around the boundary with the park area, which has been re-landscaped. This area was the subject of a license that Essential Living had in place with Camden in relation to the previous construction works.
Regal is currently working up its amended proposals for the redevelopment of the site, which will seek to deliver this long-standing project for the benefit of the community. Given this, construction work is not anticipated to progress until next year. With this in mine, the existing park license has been discontinued and the area temporarily re-landscaped.
Once construction recommences, Regal will seek a new license from Camden, adopting the same approach as the previously approved Construction Management Plan, for all construction access to be from Avenue Road.
Key benefits
The delivery of a long-approved scheme, helping contribute towards local housing needs
Delivering around 210 high-quality new homes, including affordable housing
New community space for The Winch
A new commercial space
New landscaped areas and public open space
New play space to encourage outside activity for local children
New employment opportunities throughout construction and future commercial premises, significantly contributing to the local economy
Significant investment and expenditure in the local area during construction and following completion
Contact us
Phone: 0800 298 7040
Email: 100avenueroad@regal.co.uk
