Welcome to the dedicated website for our amended proposals for the redevelopment of 100 Avenue Road, Camden

Planning permission was secured in 2016 for the redevelopment of the site with 184 new homes, commercial and community spaces. Whilst the permission has been implemented, with the basement works complete, the further development of the site has stalled for a significant length of time. We have agreed to purchase 100 Avenue Road from Essential Living, to deliver the redevelopment of the site.  

We are committed to delivering this long standing project efficiently and at pace. We intend to bring forward the aspirations approved as part of the original consent, including the community facilities and affordable housing, in line with the existing permission. We are however, seeking to amend the existing permission, including bringing the project in line with the latest fire safety requirements in the Building Safety Act 2022 – the amendments will therefore include a second staircase.  

We are keen to understand the views of local residents before submitting our amendments to Camden Council, and will reengage with the community in the coming months. If you would like to be kept up to date on the progress of our proposals, please use the below contact details.   

Join us for our public consultation

This website will host our virtual exhibitions. The first will run between 10 July 2024 – 28 July 2024 to provide you with an opportunity to view the draft plans for the site and give your feedback on the proposals.
You can view our virtual consultation here.

Alongside the virtual consultation, we are also holding two in-person exhibitions, which we invite you to attend. These are taking place:
Tuesday 16th July 2024 between 3.30pm – 7:30pm
At: Swiss Cottage Library, 88 Avenue Road, London NW3 3HA
Saturday 20th July 2024 between 11am – 2:30pm At: Swiss Cottage Community Centre, 19 Winchester Rd, London NW3 3NR

Members of the project team will be on hand at the event to discuss the proposals and respond to any queries you may have.

Listed sculpture temporary relocation

Regal has recently submitted three applications to the London Borough of Camden in respect of the previously approved relocation of the Grade II Listed Hampstead Figure Sculpture for a temporary period.

This is to secure the continued temporary re-location of the Hampstead Figure Sculpture until 31/12/2028, in order to align with Regal’s expected timescales for the redevelopment of the Site.

These applications serve an administrative purpose and have been discussed with the London Borough of Camden prior to submission. Importantly, there is no change to the current approved location, and the intention is for this to continue, to mitigate any potential damage to the Hampstead Figure Sculpture.

The applications have now been validated and can be found on Camden’s website here and can be found using the following application numbers: 

  • 2024/1964/P NMA
  • 2024/1970/P S73
  • 2024/1953/L LBC

On-site activity

There has recently been some activity on-site around the boundary with the park area, which has been re-landscaped. This area was the subject of a license that Essential Living had in place with Camden in relation to the previous construction works.

Regal is currently working up its amended proposals for the redevelopment of the site, which will seek to deliver this long-standing project for the benefit of the community. Given this, construction work is not anticipated to progress until next year. With this in mine, the existing park license has been discontinued and the area temporarily re-landscaped.

Once construction recommences, Regal will seek a new license from Camden, adopting the same approach as the previously approved Construction Management Plan, for all construction access to be from Avenue Road. 

Key benefits

The delivery of a long-approved scheme, helping contribute towards local housing needs

Delivering around 210 high-quality new homes, including affordable housing

New community space for The Winch

A new commercial space

New landscaped areas and public open space

New play space to encourage outside activity for local children

New employment opportunities throughout construction and future commercial premises, significantly contributing to the local economy

Significant investment and expenditure in the local area during construction and following completion

Contact us

If you would like to be kept updated on the proposals, please get in touch with the project team by
Phone: 0800 298 7040
Email: 100avenueroad@regal.co.uk 

We use cookies to ensure that we give you the best experience on our website.